Ideally New Rochelle Print Campaign

For New Rochelle’s revitalization project, Ideally New Rochelle, the city commissioned me to create lifestyle images of various people and places in New Rochelle. They were keen to highlight the proximity of New Rochelle to New York City, the access to nature, and the bustling culture and nightlife of New Rochelle. For the project, I produced, cast 10 talent members, and shot all the images for the client. The final images were put on posters on Metro North trains as part of the campaign’s print strategy. Produced in conjunction with the agency Crafted.