About the Project

As part of a website redesign, Pilot Fiber requested for aspirational office lifestyle imagery that potential customers could relate to. Pilot Fiber wanted to distinguish itself from legacy internet service providers and emphasize the values of openness, transparency and connectedness. We chose to personify all these values in human expression, choosing business settings where there were organic and upbeat human connections between its participants. For this shoot, I took charge of the production as well - renting the space, hiring models and HMU artist, prop styling, wardrobe styling, lighting rental and finally shooting and editing the images.